Don’t Work For Free: Pricing & Profit Playbook

Course Overview

Are you a talented carpenter who is tired of being busy but broke? It’s time to move beyond the workshop and into the boardroom. This comprehensive online course is the definitive guide to the Milk & Style Standard—a paradigm shift designed to turn skilled craftsmen into profitable entrepreneurs.

We’ve taken the core principles of our academy and bundled them into a high-impact digital experience. This course isn’t just about theory; it’s about giving you the exact mathematical formulas and psychological tools to stop undervaluing your craft and start building a legacy that lasts.

What’s Included in the Bundle:

1. The “Don’t Work For Free” E-Book

The 16-page “Business Bible” for the modern tradesperson. This playbook strips away the fluff and gives you the raw data you need to fix your finances. You’ll get the Pizza Theory formula, the 50/40/10 Rule, and the templates that make you look like a million-rand company before you even own a factory.

2. The Video Explainer: The Whiteboard Breakdown

Watch as Mac Duke takes a hammer to the “Systemic Disease” keeping builders broke. In this high-energy video masterclass, we deep-dive into the Pizza Theory math, visualize the “Ghost Costs” that are killing your margins, and walk through the Handover Checklist that ensures you get paid your final balance every single time.

3. The Audio Podcast: Mindset & Field Stories

Perfect for the drive to a job site or for listening while you work. In this exclusive podcast, Mac discusses the psychology of pricing, how to spot “cheap” clients from a mile away, and why your health and medical aid are non-negotiable business expenses. These are the field stories and mindset shifts you won’t hear anywhere else.

What You Will Master:

• The Math of Profit: How to calculate overhead, labor, and profit so you never “thumb-suck” a price again.

• The Client Filter: How to attract premium clients who buy “peace of mind” and fire the ones who drain your energy.

• The CEO Paperwork: Mastering professional quotations, digital invoicing (Zoho), and legal boundaries.

• The Health Standard: Why a successful business must protect the health of the CEO.

Your Result:

By the end of this course, you won’t just be better at carpentry; you will be better at business. You will have the confidence to look a client in the eye, quote your worth, and walk away with a profit that protects your family and grows your empire.

Stop being a busy volunteer. Start being an architect of interiors.